Can I read The Dorito Effect - The Surprising New Truth About Food and Flavor on EtoBox?

The Dorito Effect - The Surprising New Truth About Food and Flavor by Mark Schatzker, Chris Patton is a business book available to read on EtoBox.

What is The Dorito Effect - The Surprising New Truth About Food and Flavor about?

A lively argument from an award-winning journalist proving that the key to reversing America's health crisis lies in the overlooked link between nutrition and flavor: " The Dorito Effect is one of the most important health and food books I have read" (Dr. David B. Agus, New York Times bestselling author). We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century we've been trying to pin the blame somewhere—fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem that's killing us is not a nutrient problem. It's a behavioral problem, and it's caused by the changing flavor of the food we eat. Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes we've engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As food—all food—becomes increasin

Who reads The Dorito Effect - The Surprising New Truth About Food and Flavor?

Author

Mark Schatzker, Chris Patton

Publisher

Simon & Schuster;Dreamscape Media

Published

2015

Language

EN

ISBN

9781476724249

Category

business

Subjects

Science, Health & Fitness, Cooking

Rating

4.03 / 5 (3,003 ratings)

Updated

2026-03-14