About this document
Logo Design Impact on Brand Recognition by Ahmed Bin is a document available to read on EtoBox.
This document summarizes a research article that studied how brand logo complexity and exposure impact brand recognition and attitude. The researchers conducted two experiments to test the effects of logo complexity and exposure. In experiment 1, participants were shown simple or complex logos that were exposed once or four times, and logo recognition speed was measured. In experiment 2, participants rated their recognition of and attitude toward familiar logos that had either long-standing or recent exposu
- Author
- Ahmed Bin
- Language
- EN