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What is CRM Strategies for Retail in Bangladesh about?

The document discusses the importance of Customer Relationship Management (CRM) in the competitive retail sector of Bangladesh, highlighting the need for strong customer relationships to ensure business success. It identifies key challenges such as supply chain issues, slow technology adoption, market rivalry, changing consumer preferences, and workforce difficulties. The objectives of the study include improving customer retention, satisfaction, brand advocacy, and segmentation through effective CRM strate

Author

10meh.meh10

Language

EN