About this document
CRM Strategies in e-Business Explained by ANKIT SINGH RAWAT is a document available to read on EtoBox.
The document discusses objectives, management, and evaluation of customer relationship management (CRM) in e-business organizations. It describes CRM objectives like cost savings, revenue enhancement, and strategic impact. It explores how e-businesses manage CRM through implementation, initiatives, and channel management. It also examines how they evaluate CRM effectiveness in areas like customer knowledge, interaction, value, and satisfaction.
- Author
- ANKIT SINGH RAWAT
- Language
- EN