About this document

Database Marketing Strategies Explained by Hanna Charissa Avendano is a document available to read on EtoBox.

The document discusses database marketing, including defining database marketing, common applications like selling additional products to existing customers and maintaining customer relationships, obstacles to implementing database marketing programs, and who benefits most from database marketing like organizations and customers. Database marketing involves building, maintaining and using customer databases for direct marketing purposes.

Author

Hanna Charissa Avendano

Language

EN