About this document
Social Media by arvind rajput is a document available to read on EtoBox.
The document discusses consumer buying behavior towards different product categories. It summarizes that consumer attitudes towards food depends on attributes like freshness, quality, price, and store environment and services. Mothers and children most influence food purchases. For fashion, trends and brand preferences, fit, and target demographics influence choices, with mothers, sisters and brothers holding most sway. Fathers dominate appliance purchases like electronics and furniture.
- Author
- arvind rajput
- Language
- EN