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Germanwatch Working Paper Potential of Contextual Advertising 2025 1 by ali elyasi is a document available to read on EtoBox.

This working paper examines the issues associated with tracking-based personalized advertising and explores the potential of contextual advertising as an alternative. It highlights the need for a standardized definition of contextual advertising and regulatory measures to prevent the replication of existing problems such as surveillance and discrimination. The authors call for a broader public debate on the societal implications of digital advertising and the attention economy.

Author

ali elyasi

Language

EN