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What is Consumer Attitudes Toward Advertising about?

This chapter presents data from junior high and senior high school students on their attitudes toward advertising. It analyzes and interprets the data to answer the research questions. Table 1.1 shows that 57% of respondents agreed and 40% strongly agreed that advertising is a valuable source of information about sales. Table 1.2 shows that 33% strongly agreed and 33% agreed that advertising tells them which brands have the features they are looking for, while 23% were neutral and 10% disagreed.

Author

Darren Ganotisi Delos Santos

Language

EN