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Integrating Personal Selling in Marketing by abinojaabel1 is a document available to read on EtoBox.
What is Integrating Personal Selling in Marketing about?
The document discusses the role of personal selling in marketing. It explains that marketing involves understanding customer needs and developing products and services to meet those needs. Personal selling is an essential part of the marketing mix as it generates revenue and provides customer service. Effective personal selling now takes a consultative approach where the salesperson acts as a customer
- Author
- abinojaabel1
- Language
- EN