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118-Article Text-230-1-10-20230316 by Agus Naim is a document available to read on EtoBox.

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This study investigates the impact of service quality, product quality, price, promotion, and location on customer satisfaction and loyalty at CV Restu. The findings reveal that none of these factors significantly affect customer satisfaction, while only price has a significant effect on customer loyalty. The research highlights the importance of understanding customer behavior and the need for effective marketing strategies to enhance loyalty in a competitive business environment.

Author

Agus Naim

Language

EN