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About this Business, Management and Accounting article
A Text Mining-Based Review of Cause-Related Marketing Literature by Guerreiro, João; Rita, Paulo; Trigueiros, Duarte is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Guerreiro, João; Rita, Paulo; Trigueiros, Duarte
- Publisher
- Springer; Springer-Verlag; Kluwer Academic Publishers; Springer Science and Business Media LLC (ISSN 0167-4544)
- Published
- 2015
- Field
- Business, Management and Accounting (Social Sciences)
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