About this document
Emerging Concepts in Marketing Strategies by Ganga K.C. is a document available to read on EtoBox.
The document discusses emerging concepts in marketing that companies must adopt due to changes in the macroenvironment like globalization, deregulation, and technological advances. It identifies direct marketing, quality marketing, e-marketing, relationship marketing, and green marketing as emerging concepts. Direct marketing allows companies to make direct contact with customers through personalized messages using various channels to directly promote products and services. It is attractive because results
- Author
- Ganga K.C.
- Language
- EN