About this Business, Management and Accounting article
Catalogue record by S. Tamer Cavusgil is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- S. Tamer Cavusgil
- Publisher
- American Marketing Association; SAGE Publications (ISSN 1069-031X)
- Published
- 1996
- Field
- Business, Management and Accounting (Social Sciences)