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What is Market Feasibility of Puto Cupcake about?

This document discusses a study on developing new flavors of rice cakes called "Puto Cupcakes" and assessing their marketability and profitability. The study will target 400 residents of Santa Rosa City, Laguna to taste test the Puto Cupcakes and provide feedback on taste, texture, odor and price. Statistical analysis will compare the marketability and profitability of the new Puto Cupcake flavors to commercial rice cakes. The goal is to discover profitable new rice cake flavors that improve nutrition and e

Author

James Ryan Alzona

Language

EN