About this document
Brand Loyalty: 28-Year Analysis Insights by rounder087 is a document available to read on EtoBox.
This study conducts a bibliometric analysis of 1,468 papers on brand loyalty (BL) to identify emerging trends and gaps in the literature. The findings reveal that topics such as brand love and consumer-brand identification are gaining traction, with the U.S. leading in publications. The research aims to provide a roadmap for future studies in the field of brand loyalty by analyzing publication trends, authorship, and citation patterns.
- Author
- rounder087
- Language
- EN