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What is Impact of Online Reviews on Purchases about?

This research investigates the impact of online reviews on consumer purchase decisions, focusing on new products. Using the Latent Dirichlet Allocation (LDA) model, the study identifies key factors influencing consumer concerns, such as product quality and service factors, and explores the complex interactions between online review metrics and purchase decisions. Findings indicate that the influence of online reviews varies significantly across different consumer focus factors, challenging the assumption th

Author

Thu Trần

Language

EN