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An Exploration of Relationship Marketing in The Healthcare by Muhammad Fhandeka Israr is a document available to read on EtoBox.
What is An Exploration of Relationship Marketing in The Healthcare about?
The article explores the significance of Relationship Marketing (RM) in the healthcare sector, emphasizing its potential to enhance patient satisfaction and loyalty through the establishment of strong, long-term relationships between healthcare providers and patients. Despite the extensive research on RM in other industries, its application in healthcare remains underexplored, highlighting a gap in literature regarding effective implementation strategies. The authors advocate for incorporating RM into healt
- Author
- Muhammad Fhandeka Israr
- Language
- EN