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Strategic Marketing Course Overview by Anu Priya is a document available to read on EtoBox.

What is Strategic Marketing Course Overview about?

This course covers strategic marketing issues in the 21st century. It discusses how marketing has evolved due to technological, social, and global changes. The course will examine key marketing theories and concepts through real-world examples and cases. Topics include understanding organizations and the current marketing environment, market opportunity recognition, stakeholder concerns, product innovation, marketing planning, and new challenges like marketing in the digital age. The course is comprised of

Author

Anu Priya

Language

EN