Can I read The Art of Membership : How to Attract, Retain and Cement Member Loyalty on EtoBox?

The Art of Membership : How to Attract, Retain and Cement Member Loyalty by Sheri Jacobs, cae is a nonfiction available to read on EtoBox.

What is The Art of Membership : How to Attract, Retain and Cement Member Loyalty about?

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. __The Art of Membership__ by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to

Who reads The Art of Membership : How to Attract, Retain and Cement Member Loyalty?

Author

Sheri Jacobs, cae

Publisher

Wiley Professional Development (P&T)

Published

2014

Language

EN

ISBN

9781118633106

Category

nonfiction

Subjects

Business, Computer Science, Reference