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Cosmetic Purchase Decision Through Marke by Franchesca Cyrene is a document available to read on EtoBox.
What is Cosmetic Purchase Decision Through Marke about?
This research investigates the influence of the marketing mix on cosmetic purchase decisions among consumers in Indonesia. Utilizing qualitative and quantitative methods, the study found that marketing mix variables significantly affect purchasing decisions, with product variety and price compatibility being key factors. Recommendations include improving product packaging and enhancing information sources to better attract consumers.
- Author
- Franchesca Cyrene
- Language
- EN