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Marketing Research on Lubricants & Batteries by AB Jaat is a document available to read on EtoBox.

What is Marketing Research on Lubricants & Batteries about?

This document is a summer training report submitted by Yogesh Kumar to fulfill requirements for an MBA degree. The report focuses on conducting marketing research for automotive lubricants and batteries for General Motors India. It includes objectives to assess different supplier brands based on price and features and identify optimal brands. The report outlines research methodology, collecting data from suppliers and dealers in NCR region on lubricant and battery attributes. It will analyze data to select

Author

AB Jaat

Language

EN