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This summary provides the key details from the document in 3 sentences: The document discusses a study that examines the effect of Customer Relationship Management (CRM) and Brand Image on patient satisfaction during the COVID-19 pandemic at the Baiturrahim Hospital in Jambi, Indonesia. The study used a quantitative method by distributing questionnaires to 233 outpatients and analyzing the data using SmartPLS software. The results showed that CRM had the biggest influence on patient satisfaction, followed

Author

Danang Indrajaya

Language

EN