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Green Marketing by Reina Riswanti is a document available to read on EtoBox.

What is Green Marketing about?

This study examines the impact of green marketing on consumer buying behavior in Yemen, highlighting the increasing consumer awareness of eco-friendly products and the effectiveness of green marketing mix elements. It finds that consumers possess strong knowledge of green products and that these marketing strategies significantly influence their environmental awareness and purchasing decisions. The research emphasizes the need for businesses to offer diverse green options to meet consumer demands and enhanc

Author

Reina Riswanti

Language

EN