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What is Financial Management in Tourism about?
Chapter 8 of the CABI Tourism Texts focuses on financial management in the accommodation sector, emphasizing the importance of understanding financial implications of management decisions, pricing policies, and service design. It discusses strategies for product development, pricing approaches, and yield management, providing examples of financial assessments for new services and the impact of advertising and sales incentives on profitability. The chapter aims to equip tourism managers with the financial kn
- Author
- main.22000382
- Language
- EN