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Avoiding Likert Scale Pitfalls in Surveys by 21070168 is a document available to read on EtoBox.

The paper argues against the common use of five and seven point Likert items in survey research, particularly in tourism, citing issues such as response style bias, instability, and longer completion times. It suggests that binary answer formats may be more effective as they capture direction without the contamination of response styles. The authors call for a reevaluation of measurement formats in surveys to enhance the validity and efficiency of data collection.

Author

21070168

Language

EN