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What is Color and Taste: A Crossmodal Review about?

This article reviews two literatures regarding the relationship between color and taste/flavor: 1) Research demonstrating that food/drink color influences multisensory flavor perception, with most studies focusing on how vision influences taste; 2) A separate body of research on "crossmodal correspondences" showing robust bidirectional associations between color and taste attributes. The article outlines key differences between these literatures in terms of whether effects are unidirectional or bidirectiona

Author

Sebastian Siman

Language

EN