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AIDA Model for Persuasive Writing by Sherif Ahmed is a document available to read on EtoBox.

What is AIDA Model for Persuasive Writing about?

The document explains the AIDA formula for persuasive letters and provides an example. The AIDA model consists of 4 elements - Attention, Interest, Desire, and Action. An example letter is provided for a web developer pitching responsive web design services. It uses attention-grabbing text about losing users, builds interest by discussing the rise of mobile usage, creates desire to solve the problem, and calls for action with a free analysis offer. The document also notes that telephone calls after letters

Author

Sherif Ahmed

Language

EN