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What is Harrods Hotel Revenue Analysis about?

Harrods Hotel currently has an average daily room rate of £195 and is operating at 70% occupancy. If the hotel lowers its average daily room rate to £180 to increase revenue, it would need to achieve 76% occupancy to generate the same total revenue. If the hotel reduces its average daily room rate by 12% for the low season, it would need 81% occupancy to maintain the same revenue given its expenses are 30% of room revenue.

Author

Ananyaa MAHESHWARI

Language

EN