Can I read Social Media on EtoBox?

Social Media by hiddenleafvillage89 is a document available to read on EtoBox.

What is Social Media about?

This document is a thesis submitted to the University of Madras for the degree of Master of Commerce by T.V. Gayathri under the guidance of Dr. J. Umadevi. The thesis examines the role of social media on purchase decisions for electronic home appliances in Chengalpet district through an empirical study. The study aims to understand how social media influences consumers when purchasing appliances and the extent to which brands should utilize social media for marketing. Primary data was collected through a qu

Author

hiddenleafvillage89

Language

EN