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The document provides an overview of the writing instruments industry in India. It notes that the size of the writing instruments industry in India is estimated to be between Rs. 1800-2000 crore, with organized players accounting for 70% of the market share. The industry has been growing at 13% between 2005-2011, driven primarily by growth in the organized sector. It is expected that branding, promotion, availability and affordability will help the organized sector gain more market share. The Indian writing

Author

shaikhfahmida3

Language

EN