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What is Retail Strategy and Consumer Behavior Insights about?

This research paper examines retail strategies and customer behavior in the South African retail sector, highlighting the need for retailers to effectively utilize strategic tools to increase customer traffic. A survey was conducted to analyze factors such as store design, marketing, and customer relationship management, revealing that a customer-focused approach is essential for retaining and attracting customers. The study emphasizes the importance of understanding customer preferences and adapting strate

Author

mubuyayic

Language

EN