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Market Penetration & Tobacco Firms by The Ijbmt is a document available to read on EtoBox.
The purpose of this study was to evaluate the effect of market penetration strategy on the financial performance of tobacco manufacturing firms in Kenya. The study was informed by resource-based theory and adopted an ex post facto research design. The target population was tobacco manufacturing firms with 350 company employees from British American Tobacco Kenya Ltd and Mastermind Tobacco Kenya Limited being the unit of analysis. The sample size was 187 and stratified random sampling technique w
- Author
- The Ijbmt
- Language
- EN