About this document
Visual Complexity by Huyền Đoàn is a document available to read on EtoBox.
This study examines the impact of visual complexity in clothing stores on the shopping experiences of elderly and young consumers. It finds that higher visual complexity distracts elderly consumers, negatively affecting their shopping emotions and behavior, while younger consumers are less impacted. Retailers are advised to simplify store layouts and decorations to enhance the shopping experience for elderly consumers.
- Author
- Huyền Đoàn
- Language
- EN