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What is Marketing Mix in Service Marketing about?

This document discusses the marketing mix for service marketing. It defines service marketing and the 7 Ps of the marketing mix - product, price, place, promotion, people, process, and physical evidence. For each P, it provides examples and brief explanations of how they apply to service marketing. The marketing mix is an important business tool for marketers to determine the offer for a product or brand.

Author

Archana Kulkarni

Language

EN