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Consumer Smartphone Preferences in Rohtak by AJAY is a document available to read on EtoBox.

This document summarizes a research paper on consumer behavior towards smartphone usage in Rohtak City, India. The study used a questionnaire and independent sample t-test to analyze consumer preferences for smartphone brands like Blackberry, Samsung, Apple and Nokia. Key findings were that most smartphone users were female students with a monthly income between 5000-30000 rupees who valued features that provided internet and apps access. The study also found that male respondents had greater awareness of s

Author

AJAY

Language

EN