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Marketing Strategies for Laboratories by PORTUGAL JUSTINE ALLYSA is a document available to read on EtoBox.

What is Marketing Strategies for Laboratories about?

1) The document discusses marketing laboratory services and focuses on identifying the customer, developing marketing strategies, and understanding the market environment. 2) It emphasizes that the customer can be the patient, physician, insurer, or other entity and that laboratories must target both captive and discretionary customers. 3) The document also outlines the 4 P

Author

PORTUGAL JUSTINE ALLYSA

Language

EN