About this document
Marketing Strategies for Laboratories by PORTUGAL JUSTINE ALLYSA is a document available to read on EtoBox.
1) The document discusses marketing laboratory services and focuses on identifying the customer, developing marketing strategies, and understanding the market environment. 2) It emphasizes that the customer can be the patient, physician, insurer, or other entity and that laboratories must target both captive and discretionary customers. 3) The document also outlines the 4 P
- Author
- PORTUGAL JUSTINE ALLYSA
- Language
- EN