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Music Psychology in Fitness Marketing by wahyudiprasetyo2005 is a document available to read on EtoBox.

What is Music Psychology in Fitness Marketing about?

The study investigates the impact of music psychology on marketing strategies in fitness and aerobics clubs in Mashhad, identifying key factors that influence customer attraction. Utilizing a descriptive survey method, data was collected from 220 participants, revealing five significant factors that explain 53.8% of the variance in marketing psychology. The findings emphasize the importance of understanding music

Author

wahyudiprasetyo2005

Language

EN