Can I read Harvard Business Review on Customer Relationship Management on EtoBox?

Harvard Business Review on Customer Relationship Management by C. K. Prahalad, Patrica B. Ramaswamy, Jon R. Katzenbach, Chris Lederer, Hill Sam is a nonfiction available to read on EtoBox.

What is Harvard Business Review on Customer Relationship Management about?

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New Retailing by Leonard L. Berry; Want to Perfect Your Company's Service?: Use Behavioral Science by Richard B. Chase and Sriram Dasu; Don't Homogenize, Synchronize by Mohanbir Sawhney; Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria; Preventing the Premature Death of Relationship Marketing by Susan Fournier, Susan Dobscha, and David Glen Mick; and See Your Brands Through Your Customers' Eyes by Chris Lederer and Sam Hill.

Who reads Harvard Business Review on Customer Relationship Management?

Author

C. K. Prahalad, Patrica B. Ramaswamy, Jon R. Katzenbach, Chris Lederer, Hill Sam

Publisher

Harvard Business School; Harvard Business School Press

Published

2002

Language

EN

ISBN

9781578516995

Category

nonfiction

Subjects

Business, Management, Economics

Updated

2026-03-24