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What is Ab Stark about?

This study investigates the impact of Website Quality and Influencer Value Co-Creation on Online Repurchase Intention among Hijup Website customers, utilizing a quantitative approach with 348 respondents. The findings indicate that both Website Quality and Influencer Value Co-Creation significantly influence Online Repurchase Intention, which is categorized as high. Recommendations include organizing community programs and offline events to enhance customer interaction and brand loyalty.

Author

Rosa Choerunnisa

Language

EN