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What is Data Analysis and Processing Guide about?

ITC Maurya Sheraton manages customer relationships through a CRM process with 5 key touchpoints: 1) Field selling, 2) Loyalty programs, 3) Distribution points like reservations, 4) Their website, and 5) Call centers. They capture customer data at these touchpoints and integrate it into their CRM strategy. The goal is to identify and reward loyal customers at every interaction to improve service and increase sales.

Author

Aanis Khan

Language

EN