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Predicting Grocery Product Success Early by Zain Aamir is a document available to read on EtoBox.
What is Predicting Grocery Product Success Early about?
This article describes novel methods for using consumer panel statistics to predict the success of new grocery products early on. The authors show how paying greater attention to successive waves of repeat buying and intervals between purchases can significantly improve predictions. Their approach links these statistics to a mathematical model of market penetration. They are able to predict success or failure within a few weeks to a year for various product categories, much earlier than traditional methods
- Author
- Zain Aamir
- Language
- EN