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Marketing Strategies for HP Lubricants by nikhi; is a document available to read on EtoBox.

What is Marketing Strategies for HP Lubricants about?

The document summarizes a marketing research project conducted by Pranay Guha for Hindustan Petroleum Corporation Limited. The objectives were to study the decline in sales of HP LAAL GHODA 20W 40 diesel engine oil and provide strategies to increase market share of HYLUBE HDX MULTIGRADE 20W 40 oil. Primary and secondary research was conducted including interviews with dealers, distributors, shops and mechanics. Data was analyzed using factor analysis and regression analysis. The research aimed to identify f

Author

nikhi;

Language

EN