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Social Marketing to Promote Helmet Use by M Farooq is a document available to read on EtoBox.

What is Social Marketing to Promote Helmet Use about?

The document examines the role of social marketing in changing risky behaviors among motorcyclists in Accra, Ghana, particularly focusing on helmet use. It highlights the high mortality and injury rates associated with motorcycle accidents, emphasizing the need for effective interventions to promote road safety. The study utilizes the Theory of Planned Behavior to analyze the relationships between attitudes, subjective norms, perceived behavioral control, and the intention to adopt safer practices among mot

Author

M Farooq

Language

EN