Can I read Shopping Mall Loyalty Strategies on EtoBox?

Shopping Mall Loyalty Strategies by Victor Bowman is a document available to read on EtoBox.

What is Shopping Mall Loyalty Strategies about?

This document summarizes a thesis submitted for a Doctorate of Philosophy (PhD) in Management. The thesis examines strategies for creating loyalty among shopping mall customers in Delhi, India. It identifies the research problem of developing strategies to attract customers amid increased competition from newer malls. The objectives are to identify important mall attributes, categorize malls based on customer perceptions, profile customer demographics and behaviors, and propose loyalty strategies. A literat

Author

Victor Bowman

Language

EN