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Understanding Consumer Buyer Behavior by Samra Shahzad is a document available to read on EtoBox.
What is Understanding Consumer Buyer Behavior about?
The chapter discusses consumer markets and buyer behavior. It defines the consumer market as individuals and households that buy products for personal consumption. A model of consumer buyer behavior shows how marketing stimuli enter a "black box" and produce responses. Four major factors that influence consumer behavior are discussed: cultural, social, personal, and psychological characteristics. The stages of the buyer decision process are outlined as need recognition, information search, evaluation of alt
- Author
- Samra Shahzad
- Language
- EN