About this document
Journalmedia 05 00021 V2 by Mushaifa Yu is a document available to read on EtoBox.
This article explores the necessity of innovation in digital media journalism, emphasizing the importance of an audience-centered approach to overcome technological determinism. It highlights the challenges faced by traditional media in adapting to digital transformations compared to more agile digital-native outlets. The findings suggest a need for improved collaboration, investment in human capital, and qualitative audience measurement methods to enhance innovation processes in journalism.
- Author
- Mushaifa Yu
- Language
- EN