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Digital Marketing and Product Quality Shape Perfum by anhdoan.31241024652 is a document available to read on EtoBox.
What is Digital Marketing and Product Quality Shape Perfum about?
The article examines the impact of digital marketing and perceived product quality on purchase intention for the local perfume brand SAFF & Co in Surabaya, Indonesia. Utilizing a quantitative approach with 100 respondents, the study finds that both factors significantly influence purchase intention, with digital marketing having a stronger effect. The results underscore the importance of effective digital marketing strategies and product quality in enhancing consumer trust and purchase decisions in the digi
- Author
- anhdoan.31241024652
- Language
- EN