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Whisper is a sanitary napkin brand owned by Procter & Gamble that enjoys a large market share in India. It analyzes its strengths as the market leader due to its parent company and widespread rural and urban presence. While its target customer base of women ages 12-45 is growing due to population increase, it faces competition from newer biodegradable brands and must adapt to changing consumer preferences around sustainability. Whisper has achieved success through taboo-breaking advertising campaigns promot

Author

RheaPradhan

Language

EN