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What is Brand Loyalty Factors in Thai Consumers about?

This study investigates the factors influencing brand loyalty among Thai consumers, focusing on brand experience, brand value, brand satisfaction, and brand trust. It finds that brand satisfaction and brand trust mediate the relationship between brand experience, brand value, and brand loyalty, indicating their significant indirect effects. The research suggests that marketers should prioritize these factors to enhance brand loyalty in the food product sector.

Author

cuevaizzymae

Language

EN