About this document

Understanding Industrial Marketing Strategies by Lalit is a document available to read on EtoBox.

Industrial marketing, also called business-to-business marketing, involves the creation and management of relationships between organizational suppliers and customers, with the goal of creating value for organizational customers through goods and services that meet their needs. Industrial products tend to be more complex than consumer products, with technical attributes and large unit values, and are often customized to organizational customers

Author

Lalit

Language

EN